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Slovak olympic team - Beijing 2008

Michael Durczok from Made in Brain has directed three TV ads for the Slovak olympic team - Beijing 2008. The ads, instead of displaying sportsmen, have connected traditional Slovak and Chinese items in an unusuall way. Like the example above - a billboard - which features bryndzové halušky - a traditional Slovak dish served together with Chinese chopsticks.

Slovak olympic team - Beijing 2008 Slovak olympic team - Beijing 2008
Slovak olympic team - Beijing 2008 / Advertising
12/12/2008

Michael Durczok from Made in Brain has directed three TV ads for the Slovak olympic team - Beijing 2008. The ads, instead of displaying sportsmen, have connected traditional Slovak and Chinese items in an unusuall way. Like the example above - a billboard - which features bryndzové halušky - a traditional Slovak dish served together with Chinese chopsticks.

Other visuals display a Slovak tram with one guy reading Chinese newspapers and a bunch of Slovak sportfans, tired of supporting, surrounded by Chinese food and other items.




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